NOUS41 KWBC 291507



Public Information Statement 16-28

National Weather Service Headquarters Washington DC

1107 AM EDT Fri Jul 29 2016


TO:       Subscribers:

          -NOAA Weather Wire Service

          -Emergency Managers Weather Information Network


          Other NWS Partners, Users, and Employees


FROM:     Mark Tew

          Chief, Analysis and Mission Support Division


SUBJECT:  Exploring use of Instagram Social Media Service from

          August 1, 2016 through approximately November 2, 2016


Beginning approximately August 1, 2016, NWS will be exploring the

potential use of Instagram to carry out the NWS mission at local NWS

offices. Instagram is an online mobile photo-sharing, video-sharing, and

social networking service that enables its users to share pictures and

videos on its site as well as through a variety of other social networking

platforms.  For a limited time, NWS will be engaging in a prototype activity

to examine the potential use of this social media tool to support operations. 


Because exploring the use of Instagram cannot be done outside of the

public Instagram environment, prototyping efforts will be publicly

visible. Over the next several weeks, prototype use of Instagram will be

established for the following sites:


Western Region:

- WFO Sacramento

- WFO Missoula

- WFO Seattle

- WFO Monterey



- Ocean Prediction Center


Southern Region:

- WFO El Paso

- WFO Austin/San Antonio


Eastern Region:

- WFO Wakefield

- WFO Columbia


Central Region:

- WFO Hastings

- WFO Sioux Falls


Alaska Region:

- WFO Juneau

- WFO Fairbanks


The prototyping period is expected to last approximately through November

2, 2016. Based on the prototype findings, NWS will determine whether to

pursue use of Instagram at field offices. If NWS decides to pursue use of

Instagram and offer this service on a more consistent basis, we will send

another Public Information Notice initiating an experimental public

comment and review period.


Please note that as a prototype service, the use of Instagram may be

discontinued at any time, the amount and content of information provided

may change, and the frequency of content may vary and is not guaranteed.


Instagram content and response to real-time comments will be provided on a

time-available basis. Users should not rely on this service as the primary

means of receiving NWS information about hazardous weather conditions.

Users should tune to NOAA Weather Radio All Hazards (NWR) or

local/national media sources for the latest critical information. NWS

alerts and warnings are also available on our official website:


Disclaimers regarding NWS use of social media services can be found at:


If you have comments or questions regarding this public information

statement, please contact:


  Melinda Bailey

  National Weather Service

  819 Taylor Street

  Fort Worth,TX 76102


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