Turn Around Don't Drown® Pays Dividends in Hawaii
Honolulu Forecast Office began aggressively promoting NOAA's National Weather
Service, Turn Around Don't Drown® campaign in November as part of
an effort to boost flash flood safety awareness throughout the Hawaiian
Islands. This simple message to avoid driving through flooded roadways
payed dividends during this rather active 2003-2004 rainy season.
Kevin Kodama, (right) Senior Service Hydrologist said, "We are promoting
Turn Around Don't Drown® through our web page, in regular broadcasts
on NOAA Weather Radio, and through the media. At an outreach event in Hilo,
Hawaii, two families specifically mentioned the Turn Around Don't Drown® message
in their decision not to drive through roadways flooded by torrential rains
on January 23, 2004, a decision which may have saved them from unnecessary
injury or death."