National Beat the Heat Campaign

Date Posted: May 21, 2014


National Rip Current Awareness and Beach Safety WeekHeat is one of the leading weather-related killers in the United States, resulting in hundreds of fatalities each year. Unfortunately, many of these fatalities are children and elderly people. In anticipation of the approaching summer months, NOAA seeks to raise awareness about the dangers of heat and provide heat safety tips.

Every year we launch our Beat the Heat campaign in coordination with National Heat Awareness Day and Don’t Fry Day which occurs on the Friday before Memorial Day weekend (May 23, 2014). On this day NOAA will highlight the importance of being aware of the dangers of excessive heat and preparing for a heat wave before it strikes. Throughout the summer season we ask that you Be a Force of Nature by knowing your risk, taking action and being an example where you live by sharing your knowledge with others. Following these simple tips can help keep you and your loved ones safe when a heat wave strikes.

Online Marketing Resources

Whether you're a blogger, reporter or social media superstar, you can help spread the word during Heat Awareness Day and throughout the summer. The materials listed below are free to use in print publications, online news stories and even Facebook and Twitter. Help the National Weather Service build a Weather-Ready Nation, one that is prepared for extreme weather conditions whenever and wherever it occurs.

Heat Safety Information - Find out what to do before, during and after a heat wave by visiting our safety website!

Social Media - Get tweets and Facebook posts you can use.

Graphics - Download graphics for use in social media and blog posts

Beat the Heat graphics

Be a Force of Nature Graphic

Follow Us! - @NOAA, @NWS and @OwlieSkywarnNWS will be using #BeatTheHeat throughout the summer for Heat Safety Awareness Posts.

Heat Safety and Preparedness Advice

Heat Safety Awareness and Don’t Fry Day - Download useful tips from Heat Safety Awareness and Don’t Fry Day (Friday May 23, 2014) public information message.  

Child Vehicular Heatstroke Awareness - Download helpful tips to help prevent deaths of babies, young children and pets in hot vehicles.  

Heat Safety and Preparedness Advice for Workers and Employers

The Occupational Safety and Health Administration (OSHA) conducts a nationwide campaign to educate workers and employers about the hazards of working in the heat and steps needed to prevent heat-related illnesses. OSHA reaches people with its simple, life-saving message "Water. Rest. Shade."  OSHA’s heat-related publications, including fact sheets, training guides, community posters, quick cards, and a heat app, are available in English and Spanish.  For the latest information on the 2014 campaign, go to:

In addition to National Heat Safety Awareness Day, many states have their own severe weather preparedness days and weeks. Check the Weather Awareness Events Calendar to find yours.